MediaMaster, Inc. Privacy Policy

Thank you for visiting MediaMaster, Inc.’s (“MediaMaster”) Internet web site (“Site”) located at the URL: www.mediamaster.com. This Privacy Policy details certain policies implemented throughout MediaMaster governing MediaMaster’s use of personally identifiable information about users of our Site and users of our digital on-line services (the “Services”).

Privacy Policy Updates

Due to the Internet’s rapidly evolving nature, MediaMaster may need to update this Privacy Policy from time to time. If so, MediaMaster will post its updated Privacy Policy on our Site located at www.mediamaster.com so you are always aware of what personally identifiable information we may collect and how we may use this information. MediaMaster encourages you to review this Privacy Policy regularly for any changes. Your continued use of this Site and/or continued provision of personally identifiable information to us will be subject to the terms of the then-current Privacy Policy. Please take note of the date this Privacy Policy was last updated below.

Information Collection and Use

In certain sections of the Site and when you provide data to our servers through our Services, we may ask you to complete a registration form and invite you to ask us questions or provide us with feedback. Due to the nature of some of these activities, we may collect personally identifiable information such as your name, e-mail address, year of birth, gender, country of residence, zip code, credit card number, password and code or screen name that you voluntarily transmit with your communication to us. In addition, we may transparently collect your Internet protocol (IP) address without your active disclosure. We also may collect the foregoing personally identifiable information about you from the log-in process; registration forms; web site usage; cookies, web bugs or clear gifs; Service usage; and communications initiated by us or our users via e-mail. We may use your personally identifiable information to deliver requested information or provide notices regarding the Services and to improve the content and general administration of the Site and our Services.

Children's Privacy

MediaMaster recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. This Site is not intended for children under the age of 13. MediaMaster does not target its Services or this Site to children under 13. MediaMaster does not knowingly collect personally identifiable information from children under the age of 13.

Cookies

We may use small text files called cookies to improve overall Site experience. A cookie is a piece of data stored on the user’s hard drive containing information about the user. Cookies generally do not permit us to personally identify you.

Aggregate Information

The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, IP addresses, and other usage related data, and we may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze trends, administer the Site, track users’ movement, and gather broad demographic information for aggregate use and to report trends to the MediaMaster community in general.

Disclosure

We may provide your personally identifiable information and the data generated by cookies and the aggregate information to the vendors and service agencies that we may engage to assist us in providing our Services to you. For example, we may provide your personally identifiable information to a credit card processing company to process your payment or to a marketing, research and/or advertising agency to send advertising to you on our behalf. Such third party entities will be restricted from further distributing your personally identifiable information and from using your personally identifiable information for commercial purposes and may be obligated to a written confidentiality agreement that is at least as protective of your personally identifiable information as the terms of this Privacy Policy. We will disclose your personally identifiable information if we reasonably believe we are required to do so by law, regulation or other government authority. We will not sell your personally identifiable information to any company or organization except we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which MediaMaster participates or to a purchaser of all or substantially all of MediaMaster's assets to which this Site relates.

Links to Third-Party Sites

The Site may provide links to other Web sites or resources over which MediaMaster does not have control (“External Web Sites”). Such links do not constitute an endorsement by MediaMaster of those External Web Sites. You acknowledge that MediaMaster is providing these links to you only as a convenience, and further agree that MediaMaster is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.

Security

We may employ procedural and technological security measures, consistent with industry practice, to safeguard your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. MediaMaster may use encryption, password protection, and other security measures to help prevent unauthorized access to your personally identifiable information. You agree and acknowledge, however, that “perfect security” does not exist on the Internet.

Notice to European Users

The information you enter on this Site or otherwise provide to MediaMaster may be transferred outside of the European Union to the United States of America which does not offer an equivalent level of protection to that required in the European Union. In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country's level of protection. By agreeing to the terms of use and this privacy policy, you consent to the transfer of all such information to the United States of America which may not offer an equivalent level of protection to that required in the European Union and to the processing of that information by MediaMaster on its servers located in the United States of America as described in this Privacy Policy.

Correction/Deletion/Updating Personally Identifiable Information

MediaMaster provides you with the ability to review, correct and delete any of the personally identifiable information that you have provided to us; provided, however, that MediaMaster will retain a copy in its files of all personally identifiable information, even if removed, in order to resolve disputes or enforce its terms of use. You may also contact us at the e-mail address below if you would like to request the deletion of your account. If you have any questions regarding this Privacy Policy or wish to review, correct or delete any information or request the deletion of your account, please contact us at: accountissues@mediamaster.com.

This Privacy Policy was last updated: February 1, 2007

This Privacy Policy is effective as of: February 1, 2007